25+ Years in CPG Product Development, Licensing & Sustainable Strategy
Helping brands navigate the intersection of
consumer products, licensing, sustainability,
and commercial performance.
With more than two decades of experience in CPG product development, sourcing and licensing, I help product companies bring entertainment properties, artist collaborations, and branded programs to market pragmatically and sustainably. Working on the CPG company side, I partner with teams to execute licensing, product and packaging strategies that perform at retail and across the supply chain, integrating sustainability as a driver of business growth.
Over my career, I've worked on licensed product programs spanning entertainment, character, and lifestyle brands — including Disney, Hasbro, Warner Bros., Star Wars, Marvel, DC Comics, Hello Kitty, and Peanuts, among others — across categories including drinkware, tabletop, stationery, collectibles, home decor, lighting, novelty and craft, with distribution across mass, specialty, and other major retail channels.
A Collaborative, Hands-on Approach
Stacey Dobkins
I bring a practical, collaborative approach to every engagement, working closely with your team to navigate the complexities of bringing products to market, balancing strategy with real-world execution to deliver thoughtful, commercially viable outcomes.
Outside of work, I value time spent outdoors and with family and friends—whether that's getting out into nature, traveling, or simply unplugging and recharging. That balance brings perspective to my work and reinforces my belief that the choices we make in how products are designed and brought to market can have a meaningful, lasting impact.